Automated decision making and profiling
‘Automated decision making’ is where decisions are made about you by a computer, without any human involvement. If any of our services carry out any automated decision making using your personal information, this will be explained in the service specific privacy notice.
‘Risk profiling’ is where decisions are made about you based on certain things in your personal information, e.g. your health conditions.
If we use your personal information to profile you to deliver the most appropriate service, we will tell you.
If you are worried about us using automated decision marking or profiling, you can get help from the Data Protection Officer who will be able to tell you how we are using your information.