The avenue and the properties on each side of it were designed as a complete entity and built by Emmanuel Nove, an emigré from the Ukraine who had arrived in Manchester in the mid 1890s. After setting up a firm of builders he first constructed Grove Terrace, Burton Road, Withington and in the 1920s he constructed Nos. 6-14a Oxford Road near the city centre.
Each of the properties in Old Broadway has a different appearance, but there is a certain continuity brought about by features and details common to the period, when the Arts and Crafts and Art Nouveau movements were in vogue. The internal layout of each of the properties, however, is remarkably similar.
It is understood that the superior quality of the houses made them popular with doctors who worked at, and were required to live within four miles of, Manchester Royal Infirmary.