Manchester City Council

Manchester’s heart-warming Christmas animation ad has a tear-jerker of a sequel

Last year, Manchester’s Christmas animation gave John Lewis and Marks and Spencer’s a run for their money with a tear jerker of a festive film.

The 2017 animation racked up millions of views of Manchester’s Santa being helped along on the ice rink by kind hearted children. As the camera pulled upwards into the sky and the clouds begin to draw in, skaters (including a particularly Manc reindeer) can be seen etching out a huge Manchester Bee in the ice.

The animation finished in the Christmas clouds, which is where this year’s follow-up begins.

Following a Manchester family enjoying their festive celebrations, the film makers take us on a familiarly poignant journey – thinking about family, friends and the community.

The animation was premiered for the first time today - the opening day of the Manchester Christmas Markets - Friday, 9 November.  

Manchester’s Christmas film was created collaboratively by Manchester City Council’s communications team and Flipbook studio. The specially commissioned music was performed by Blackley Brass Band.

Look out for the premiere on Manchester City Council’s Facebook and Twitter.

Watch last year’s award-winning animation

Cllr Pat Karney, Manchester’s Christmas spokesperson, said:

“We were completely overwhelmed by the reaction to the Christmas animation last year. We have produced festive films for a number of years, but the response was incredible and we can all admit to shedding a tear.

“This year’s animation continues where last year’s video ended and takes us on another festive journey – and I should warn you that a pack of Kleenex should be kept close at hand.

“We can’t wait to show you it on Saturday at the Christmas Lights Switch-on.”

Andrew Lord, Managing Director and Co-founder Flipbook Studio, said:

“You can’t really predict how well an animation will be received online, but we were overwhelmed at the response to last year’s film. The characters seemed to resonate with the audience, so we’ve brought them back for another festive outing and introduced a few new faces too. We’re proud to call Manchester home and are delighted to be working on this year’s film again with Manchester City Council’s Communications team. ”


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